Updated: January 31, 2019
Your privacy is a huge priority for us. At Explore DBNF, we operate under a few fundamental principles:
- We aim for full transparency on how we gather, share and use your personal information.
- We are thoughtful about the personal information that we ask you to provide and the personal information that we collect about you through the operation of our services.
- We store your personal information for only as long as we have a reason to keep it.
Who We Are
Hello there! We are the individuals working to provide you with the Explore DBNF Service. Our goal is to provide a comprehensive guide to Kentucky’s Daniel Boone National Forest while promoting safe and responsible travel through the area. We believe that our national forest should be accessible for all to enjoy and take a heavy stance on conservation of our public lands.
Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.
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Information We Collect
We only collect information about you if we have a reason to do so-for example, to provide our Services, to communicate with you, or to make our Services better.
We collect information in two ways: if and when you provide information to us, and automatically through operating our Services. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information. Here are some examples:
- Communications With Us: You may provide us information when you respond to surveys, communicate with us via our contact forms, or by leaving a public comment on our blog.
Information We Collect Automatically
We also collect some information automatically:
- Log Information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as browser type, IP address, unique device identifiers, language preferences, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services-for example when you read a blog post or submit a message on our contact form.
- Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.
Information We Collect from Other Sources
We may also get information about you from other sources. For example, if you log into your Google or Facebook account to leave a comment on the blog, we will receive information from that service via the authorization procedures of that service. The information we receive depends on which services you authorize and any options that are available.
How and Why We Use Information
We use information about you as mentioned above for the purposes listed below:
- To provide our Services;
- To further develop and improve our Services-for example by adding new features we think our users will enjoy;
- To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use;
- To better understand user retention and attrition-for example, we may analyze how many individuals read a blog article after promoting it via various different avenues;
- To monitor and prevent any problems with our Services, protect the security of or our Services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of Explore DBNF and others, which may result in us declining transaction or use of our Services;
- To communicate with you, for example through an email; and
- To personalize your experience using our Services, provide content recommendations, to target our marketing messages to groups of our users, and to serve relevant advertisements.
- To measure, gauge, and improve the effectiveness of our advertising.
Legal Basis for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
- The use is necessary in order to fulfill our commitments to you under our Terms of Service or other agreements with you; or
- The use is necessary for compliance with a legal obligation; or
- The use is necessary in order to protect your vital interests or those of another person; or
- We have a legitimate interest in using your information-for example, to provide and update our Services, to improve our Services so that we can offer an even better user experience, to safeguard our Services, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Services, and to personalize your experience; or
- You have given us your consent.
We do not sell our users’ private personal information.
We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:
- Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions, and postal and email delivery services that allow us to stay in contact with you), those that assist us with marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), and those that help us understand and enhance our Services (like analytics service providers).
- Legal Requests: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- To Protect Rights, Property, and Others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Explore DBNF, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
- With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services that you connect to through our Services.
- Aggregated or De-Identified Information: We may share information that has bee aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you.
Information Shared Publicly
Information that you choose to make public is-you guessed it-disclosed publicly.
That means, of course, that information like your comments are available to others.
Public information may also be indexed by search engines or used by third parties.
Please keep all of this in mind when deciding what you would like to share.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it-which are described in the section above on How and Why We Use Information-and we are not legally required to continue to keep it.
For example, we keep web server logs that record information about a visitor to one of our websites, such as the visitor’s IP address, browser type, and operating system, for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze traffic to the Explore DBNF websites and investigate issues if something goes wrong on one of our websites.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Services for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
- Limit the Information that You Provide: You have the choice to not provide us with information that we may request about you. Please keep in mind that if you do not provide this information, certain features of our Services may not be accessible.
- Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like legal notices.
- Set Your Browser to Reject Cookies: At this time, Explore DBNF does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Explore DBNF’s websites, with the drawback that certain features of Explore DBNF’s websites may not function properly without the aid of cookies.
How to Reach Us
Other Things You Should Know (Keep Reading)!
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That’s it! Thanks for reading.
- January 31, 2019: Added information about advertisers.
- January 12, 2019: Initial policy publication.